Bhagwa love trap campaign in Meerut spreads anti-Hindu hate through social media propaganda
Meerut, Uttar Pradesh, India 
27 May, 2025
Case Summary
In Meerut, Uttar Pradesh, an organisation run by Muslims promoted ‘Bhagwa Love Trap’ that insults, doxes, and maligns consensual interfaith marriages between Hindu boys and Muslim girls. According to the complaint filed by a Hindu man named Siddharth Sharma, the organisation ran a targeted campaign under the banner Bhagwa love trap to discredit such interfaith relationships and vilify the Hindu community. It was found that some Muslim men from Meerut had created WhatsApp, Instagram and Facebook groups to further their propaganda, comprising primarily Muslim youths from nearby districts and states. In these groups, details of Hindu youths in relationships with Muslim girls were shared, which in many cases led to hostility and attacks towards the couple. In cases where Muslim girls willingly returned to Hinduism after marrying a Hindu boy, the organisation's goal was to target them and forcibly convert them back to Islam. Posts, cartoons, and messages branding such relationships as part of the ‘Bhagwa Love Trap’ were widely circulated, vilifying Hindus and calling for girls who had embraced Hinduism to be converted. The complaint documented multiple such inflammatory posts being uploaded on 28 May, 16 June, 22 June and 30 June, and stated that significant foreign funding was being received to fuel such hate campaigns against Hindus. As of the date of writing this report, SP City ordered the Cyber Crime Police Station to investigate the crime, with information being sought from WhatsApp and Facebook about the related links and groups. Police stated that strict action would be taken after investigation, stressing that those inciting hostility against Hindus through social media would face legal consequences. Citizens were urged not to share such divisive material and to report suspicious activities to help protect the communal harmony of Meerut. The Hinduphobia Tracker has already documented multiple similar cases involving the so-called Bhagwa Love Trap, showing a recurring and deliberate pattern of targeting Hindus under this narrative.
Why it is Hate Crime ?
This case has been added to the tracker under the primary category of - Hate speech against Hindus. Within it, the sub-category selected is - Anti Hindu slurs, mocking faith. Anti-Hindu slurs and the deliberate mocking of the Hindu faith owing to religious animosity involve the usage of derogatory terms, stereotypes, or offensive references to religious practices, symbols, or figures. One of the common anti-Hindu slurs used against Hindus is “cow-worshipper” and “cow piss drinker”. The intention of using this term is to demean and mock Hindus as a group and their religious beliefs since Hindus consider the cow holy. Additionally, some symbols and the slurs attached to them have a historical context that exacerbates the insult, hate, stereotyping, dehumanisation and oppression against Hindus. Cow worship has been used for centuries to denigrate Hindus, insult their faith and oppress Hindus specifically as a religious group. There has been overwhelming documentation about how cow slaughter has been used to persecute Hindus with cow meat being thrown in temples and places of worship. There has also been overwhelming documentation where cow meat (beef) has been force-fed to Hindus to either forcefully convert them to Islam or denigrate their faith. Apart from cow worship, the Swastika – which holds deep religious significance for the Hindus – has also been misinterpreted and distorted to use as a slur against Hindus. Similarly, the worship of the Shivling has been used by supremacist ideologies and religions to denigrate Hindus owing to religious animosity. Such slurs and denigration stem out of inherent animosity and hate towards Hindus and their faith, therefore, it is categorised as hate speech targeted at Hindus specifically owing to their religious identity. This case was added to the tracker because Muslim men were operating an organisation that spread the false propaganda of the so-called ‘Bhagwa Love Trap’ while vilifying the Hindu community. The individuals in question were actively disseminating communally inflammatory and derogatory content through social media platforms. The group’s ideology centred on targeting interfaith couples where the woman is Muslim and the man is Hindu, under the pretext of the fictitious “Bhagwa Love Trap” narrative. This conspiracy theory is a malicious inversion of the well-documented phenomenon of Grooming Jihad or Love Jihad, and is designed specifically to vilify and demonise Hindu men. The intent behind spreading this fake news was to fuel the 'Bhagwa Love Trap' conspiracy theory, a baseless propaganda campaign amplified through WhatsApp groups and extensive social media use, often supported by fabricated pamphlets to appear credible. This campaign emerged as a reaction to documented sectarian crimes against Hindu women in relationships with Muslim men, where these women have often been subjected to forceful conversions to Islam, threats, assault, and even murder—crimes rooted in their Hindu identity and refusal to abandon it. By promoting this false equivalence, sections of the Muslim community attempted to delegitimise and deflect attention from these crimes, instead falsely accusing Hindu men of targeting Muslim women for conversion. This kind of targeted hate is not just communal mischief—it is Hinduphobia, fuelled by a supremacist ideology that seeks to delegitimise Hindu identity, portray Hindus as aggressors, and justify harassment or moral policing as a religious duty. The goal is not dialogue or protection but control of narrative, community, and public space—by silencing, intimidating, or punishing Hindus who assert their rights or engage freely in interfaith relationships. By twisting legitimate concerns about sectarian violence into a bogus conspiracy theory, this narrative not only trivialises the suffering of Hindu women but also incites targeted hostility against Hindu men. The Hinduphobia tracker has covered multiple such incidents where a Hindu man was targeted and attacked just for being in the company of a Muslim woman. The Hinduphobia tracker has documented several similar incidents where Hindu men were attacked or killed merely for associating with Muslim women. In Telangana, for example, a Hindu youth named Sai Charan was abducted and brutally tortured by a group of Muslim men simply for speaking to a Muslim woman. In Karnataka, a Dalit Hindu man was murdered for being in a consensual relationship with a Muslim woman. Such false propaganda is dangerous and has directly contributed to violent outcomes for Hindu men in interfaith relationships. It entrenches community hostility, justifies vigilantism, and perpetuates an environment of intimidation against Hindus. This deliberate misrepresentation by anti-Hindu forces amplifies the ‘Bhagwa Love Trap’ conspiracy theory, deepening societal divides and fueling a targeted campaign of hate. It highlights the deep-rooted animosity these individuals hold against Hindus and their faith. Disclaimer – Since the earliest tweet mentioned by the complainant was dated May 28, 2025, the date of the incident is recorded as May 28, 2025.
Case Status
Complaint filed
Perpetrators Details
Perpetrators
Muslim Extremists
Perpetrators Range
Unknown
Perpetrators Gender
male
Sources 
